Welcome to OnDeck by ONFC
Helping New and Emerging Brands Get Ready for the Big League
Empowering Your Natural Health Brand to Shine with OnDeck
At OnDeck, we're setting the stage for emerging natural health brands to shine in the competitive market. As a key initiative of ONFC, a leader in Canada's natural health product distribution, we're dedicated to simplifying the path for your brand to reach retailers and consumers alike.
ONFC is Trusted by Big League Brands
Join the ranks of esteemed brands that have grown with ONFC.
Key Benefits of the OnDeck Program
Discover the OnDeck advantage: a transparent application journey, personalized support, warehousing, marketing promotions, reporting and dedicated efforts to list your products with retailers. Elevate your brand with our comprehensive suite of services designed for success.
Transparent Application Process
Know exactly what to expect with clear, step-by-step guidance.
Dedicated Account Management
Receive personalized support from our experienced team.
Advanced Warehousing Solutions
Benefit from state-of-the-art storage options tailored to your products’ needs
Targeted Marketing Promotions
Increase your visibility with digital marketing to prospective retailers.
Insightful Monthly Reports
Stay informed with detailed inventory and sales analytics.
Focused Retail Listing Efforts
We’re committed to getting your products onto retailer shelves.
Program Investment
Embark on your journey with OnDeck's comprehensive support package, designed to provide dedicated assistance and elevate your brand. Book a call to learn more about how we can support your brand's growth
Step 1
$500
Application Fee
A one-time fee (non-refundable) to start your journey.
Step 2
$4500
Program Fee
6-month comprehensive support package, upon application approval.
Preparing Your
Application
Ensure your application shines by preparing the following:
Profitability Calculator
Have questions or need guidance? We're here to support 24 / 7.
Call Bruce, our AI-Driven Assistant for personalized support and answers to all your inquiries about the OnDeck program.
FAQs: OnDeck Program by ONFC
ONFC, or Ontario Natural Food Company, is a premier distributor in the natural health sector, proudly serving for nearly 50 years. We are part of the esteemed Horizon Group of companies, dedicated to distributing quality natural health products.
We distribute across Ontario, Manitoba, and eastern parts of Canada, connecting retailers with top-quality natural health products.
We serve a diverse range of retailers that specialize in natural health products, including independent health stores, online retailers, and food, drug and mass retailers.
While we cannot guarantee purchases, ONFC is committed to actively promoting and listing your products with our clients who are constantly seeking new offerings for their consumers.
Approval typically takes about four weeks from the completion of your application.
We recommend submitting no more than four different SKUs. However, exceptions may be made for products that are part of a cohesive portfolio.
Yes, you will have a dedicated account manager to guide you through the OnDeck program and provide personalized support.
The application fee covers the costs associated with the OnDeck program, including dedicated account management, up to six months of warehousing, and comprehensive marketing services.
Selling fees ranging from 16-30% will be applied to the sales generated, deducted from your monthly payouts.
No, ONFC facilitates the marketing and sale of your products to retailers during the OnDeck program without directly purchasing your inventory.
Payments are issued monthly for products sold through the OnDeck program.
You will receive monthly sales and inventory reports from ONFC.
We encourage brands to actively market their products to prospective retailers, who in turn can order them through ONFC.
No, any retailer with an ONFC account can order your products. New retailers can easily open an account with us.
OnDeck participants receive inclusion in the ONFC monthly catalog, a dedicated brand landing page, and social media recognition.
No, the application fee is non-refundable once your product is enrolled in the OnDeck program.
Opportunities to exhibit at CHFA are available on a first-come, first-served basis, with additional costs communicated in advance.
Retailers can order through the ONFC online ordering platform, provided they have an approved account.
No, a broker is not required to participate in the OnDeck program.
This varies by product line. Your account manager will provide guidance post-application approval.
Direct listing without the OnDeck program can take up to six months.
Post-program, we evaluate your products’ performance to discuss potential continuation with ONFC as an approved brand or the possibility of delisting if the products do not meet performance expectations.
Ready to Step Up
to the Plate?
OnDeck is more than a program, it's your launchpad to success in the natural health market. With ONFC's support, reach new heights and become a big-league brand.