Welcome to OnDeck by ONFC

Helping New and Emerging Brands Get Ready for the Big League

Empowering Your Natural Health Brand to Shine with OnDeck

At OnDeck, we're setting the stage for emerging natural health brands to shine in the competitive market. As a key initiative of ONFC, a leader in Canada's natural health product distribution, we're dedicated to simplifying the path for your brand to reach retailers and consumers alike.

ONFC is Trusted by Big League Brands

Join the ranks of esteemed brands that have grown with ONFC.

Key Benefits of the OnDeck Program

Discover the OnDeck advantage: a transparent application journey, personalized support,  warehousing, marketing promotions, reporting and dedicated efforts to list your products with retailers. Elevate your brand with our comprehensive suite of services designed for success.

Transparent Application Process

Transparent Application Process

Know exactly what to expect with clear, step-by-step guidance.

Dedicated Account Management

Dedicated Account Management

Receive personalized support from our experienced team.

Advanced  Warehousing Solutions

Advanced Warehousing Solutions

Benefit from state-of-the-art storage options tailored to your products’ needs

Targeted Marketing Promotions

Targeted Marketing Promotions

Increase your visibility with digital marketing to prospective retailers.

Insightful Monthly Reports

Insightful Monthly Reports

Stay informed with detailed inventory and sales analytics.

Focused Retail Listing Efforts

Focused Retail Listing Efforts

We’re committed to getting your products onto retailer shelves.

Program Investment

Embark on your journey with OnDeck's comprehensive support package, designed to provide dedicated assistance and elevate your brand. Book a call to learn more about how we can support your brand's growth

Step 1

$500

Application Fee

 A one-time fee (non-refundable) to start your journey.

Step 2

$4500

Program Fee

6-month comprehensive support package, upon application approval.

Preparing Your
Application

Ensure your application shines by preparing the following:

Complete Product Details Ingredient lists, warehousing needs, bilingual content, and more
Certifications and Claims From NPN to Organic, ensure your proofs are ready.
Product Specifics Images, GS1 registered barcodes, measurements, and logistical details.

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Have questions or need guidance?  We're here to support 24 / 7.

Call Bruce, our AI-Driven Assistant for personalized support and answers to all your inquiries about the OnDeck program.

FAQs: OnDeck Program by ONFC

Who is ONFC?

ONFC, or Ontario Natural Food Company, is a premier distributor in the natural health sector, proudly serving for nearly 50 years. We are part of the esteemed Horizon Group of companies, dedicated to distributing quality natural health products.

Where does ONFC distribute?

We distribute across Ontario, Manitoba, and eastern parts of Canada, connecting retailers with top-quality natural health products.

What kind of retailers does ONFC serve?

We serve a diverse range of retailers that specialize in natural health products, including independent health stores, online retailers, and food, drug and mass retailers.

Is there a guarantee my products will be purchased by ONFC retailers?

While we cannot guarantee purchases, ONFC is committed to actively promoting and listing your products with our clients who are constantly seeking new offerings for their consumers.

How long does the OnDeck application approval take?

Approval typically takes about four weeks from the completion of your application.

How many products can I submit to the OnDeck program?

We recommend submitting no more than four different SKUs. However, exceptions may be made for products that are part of a cohesive portfolio.

Will I receive support during the OnDeck program?

Yes, you will have a dedicated account manager to guide you through the OnDeck program and provide personalized support.

Why is there an application fee?

The application fee covers the costs associated with the OnDeck program, including dedicated account management, up to six months of warehousing, and comprehensive marketing services.

What other fees are involved?

Selling fees ranging from 16-30% will be applied to the sales generated, deducted from your monthly payouts.

Is ONFC buying my products?

No, ONFC facilitates the marketing and sale of your products to retailers during the OnDeck program without directly purchasing your inventory.

When will I get paid?

Payments are issued monthly for products sold through the OnDeck program.

How will I know if I've made any sales?

You will receive monthly sales and inventory reports from ONFC.

What are my responsibilities after joining OnDeck?

We encourage brands to actively market their products to prospective retailers, who in turn can order them through ONFC.

Are sales limited to ONFC-affiliated retailers?

No, any retailer with an ONFC account can order your products. New retailers can easily open an account with us.

What marketing support is provided?

OnDeck participants receive inclusion in the ONFC monthly catalog, a dedicated brand landing page, and social media recognition.

Is there a refund policy for the application fee?

No, the application fee is non-refundable once your product is enrolled in the OnDeck program.

Can I exhibit at CHFA with ONFC?

Opportunities to exhibit at CHFA are available on a first-come, first-served basis, with additional costs communicated in advance.

How can retailers order my products?

Retailers can order through the ONFC online ordering platform, provided they have an approved account.

Do I need a broker?

No, a broker is not required to participate in the OnDeck program.

How many products should I send to ONFC?

This varies by product line. Your account manager will provide guidance post-application approval.

How long does direct listing with ONFC typically take?

Direct listing without the OnDeck program can take up to six months.

What happens after the 6-month program?

Post-program, we evaluate your products’ performance to discuss potential continuation with ONFC as an approved brand or the possibility of delisting if the products do not meet performance expectations.

Ready to Step Up
to the Plate?

OnDeck is more than a program, it's your launchpad to success in the natural health market. With ONFC's support, reach new heights and become a big-league brand.